About Us

At Hueue, we believe good habits should start early—and they should be fun. We design playful, smart products that turn everyday routines into exciting games kids love and parents trust. Kids naturally enjoy play, but many life skills—like saving money or brushing teeth—often feel boring and hard to stick to. We asked ourselves: “What if building habits felt just as fun as play?” That’s how Hueue was born.

Today, we create gamified habit-building products designed especially for kids. Our first, Piggy, teaches the joy of saving with a playful booklet full of lessons and daily tracking. More are on the way—smart bottles, toothbrushes, watches—all crafted to spark curiosity, build consistency, and celebrate small wins.

As designers, we focus on safety, durability, and learning value. As dreamers, we aim to make childhood more magical. Every Hueue product is tested, parent-approved, and built to make family life easier and more fun.

Our vision is simple: help kids everywhere grow into happy, healthy, confident adults—one habit at a time. Because when kids build good habits early, they carry them for life.

👉 Thank you for joining us in making saving, learning, and growing a joyful adventure!